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May 15, 2026
Welcome to the newsletter for solo entrepreneurs, consultants, and freelancers. Your week starts with an ambitious plan. It ends on a sour note for completed marketing work. Here's how to think differently about it.
May 8, 2026
Think of AI as the writers' room on a TV show. They can't write an episode if they don't know what the series is about.
May 1, 2026
Welcome to the newsletter for solo entrepreneurs. This week, I tackle a question that reminds me of something Logan Huntzberger said to Lorelei Gilmore.
Apr 24, 2026
Welcome to the debate about publishing prices on your website. Guess what? It's not an all-or-nothing proposition.
Apr 17, 2026
Frustrated by networking that ends only in more business cards and LinkedIn connections? Change your strategy.
Apr 10, 2026
You don't need to reveal deep, dark secrets, but you should do this.
Apr 3, 2026
Retention is an even more important marketing strategy than attraction (as long as you have customers to begin with :-) Plus, I didn't but AI thinks I did.
Mar 27, 2026
Don't encourage your audience to just go away. Make the ask and make it strong.