Marketing By One | for Solo Entrepreneurs, Creators & Marketers

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May 29, 2026

How Do You Respond When Your Client Cuts the Budget?

You're going to lose some revenue but that doesn't mean you have to lose the client.

May 22, 2026

Is It Worth Joining a Professional Organization?

You could join lots of groups, from local chambers of commerce to national trade groups. But should you?

May 15, 2026

Why Does My Marketing To-Do List Never Get Done?

Welcome to the newsletter for solo entrepreneurs, consultants, and freelancers. Your week starts with an ambitious plan. It ends on a sour note for completed marketing work. Here's how to think differently about it.

May 8, 2026

Does AI Have Your Show Bible?

Think of AI as the writers' room on a TV show. They can't write an episode if they don't know what the series is about.

May 1, 2026

Why Can’t I Get Clients to Buy My New Offers?

Welcome to the newsletter for solo entrepreneurs. This week, I tackle a question that reminds me of something Logan Huntzberger said to Lorelei Gilmore.

Apr 24, 2026

Is Your Pricing a Secret or a Strategy?

Welcome to the debate about publishing prices on your website. Guess what? It's not an all-or-nothing proposition.